Google treats speed as part of the experience. Core Web Vitals and overall load time affect whether your pages can compete in search results.
When a landing page is slow, visitors bounce before they read the offer. That hurts SEO signals and wastes Google Ads spend on clicks that never convert.
A fast site is not only a technical win. It lowers friction from first click to enquiry, supports better rankings over time, and makes every marketing euro work harder.
Technical SEO and performance overlap more than ever. Crawl budget, mobile usability, and Largest Contentful Paint all feed into whether Google trusts your pages enough to rank them.
For paid campaigns, speed is just as important. A slow post-click experience drags down conversion rate and can weaken Quality Score over time, which means you pay more per click for the same position.
At Killer Click we build for speed first, then scale traffic with SEO and paid campaigns that land on pages ready to convert.